The main objective of the SS’19 campaign was to create inspiring content that puts the focus on the wearability of the products. These contain bags, shoes and clothing.
We created two separate shoots, one emphasizing the clothing and the other focusing on the shoes and bags.
We wanted to show how the clothing fits on the body and how to combine the pieces, without losing the strength and story of the brand and the individual pieces. Movement, details and total fit of the items are of importance.