We started with a ‘local hero’ campaign, to introduce the brand in the cities of Amsterdam and Antwerp. The brand had two main events, our focus was on presenting the new collection. Our goals were to create an inspiring and creative launch campaign, fitting with the brand. We presented the brand with a holistic idea of a 360º translation of the brand and the events.
With the exclusive T-shirt as a special gift, we created buzz and hype around the brand. By collaborating with influencers, we wanted to create online social impact with the target audience of 20 – 45 year old early adapters and early majority consumers.
‘There is an outsider in everyone’
By filming and photographing local heroes that tell us why they are outsider, we show everyone can relate to this LA based brand.